Our good friend Laurie Yuenger really has a way with words. So much so, in fact, that photographers regularly seek Laurie out for advice on how to handle client relations.  We are so excited to announce that Laurie’s awesome verbiage can be at your fingertips via her new book “Dear XYZ – The Photographer’s Guide to Surviving Clients.”  The book has hundreds of sample messages for dealing with situations from new client inquiries, clients who want to haggle, requests to see “all of the images”, sick kids, and other tricky client situations.  Laurie has generously offered TPW members and blog readers a 50% off coupon code, valid thru July 28, 2014.  Use the code TPW50 upon checkout at http://www.dear-xyz.com/.  Thanks Laurie!  

‘Dear XYZ’ is NOT a book full of pre-written letters for you to copy and paste.  It is NOT a set of rules laid out for you to abide by.  It is a guide to understanding your client, getting inside their head, and seeing things through their perspective.  Yes, Laurie gives responses to certain inquiries, but these are just stepping stones to understanding why your client is thinking this way, and how to respond to certain requests.  We are emotionally attached to our work, it is part of us, and often times we get wrapped up in the emotional aspect of it.  So many photography businesses fail, because while they have intense talent and love for their work, they lack any business and/or client sense.  If you want to make money in this over saturated market, what are the most important things?  Clients who come back time and time again, learning to stand your ground, and creating incredible word of mouth by portraying yourself as a legitimate business owner.  ‘Dear XYZ’ will help guide you to dealing with your clients.  You will understand when it is important to bend on your rules, when to stick to your guns and how to help your client feel confident that you know what you are doing.